Co-founder of the Sub Rosa Group, a company specializing in market development, 360 marketing and communications strategies, in 2018 she sold her shares and founded Nordet & Co. This firm supports the leaders of organizations in growth through strategic planning, business strategies, marketing, market development and marketing services.
With international experiences (India, China, United Kingdom, Spain, United States, Australia, etc.), Lara is often called upon to share her ideas about entrepreneurship and social involvement as speaker and panelist. She is also the co-founder of Nota Bene, an NPO whose mission is to connect entrepreneurial succession to leaders from different industries.
She currently sits on the board of directors of the Musée national des Beaux-Arts du Québec. She was previously an administrator at Centraide Québec and Chaudière-Appalaches and a member of the Canadian Commission for UNESCO.
Lara was recently a finalist in the Arista competition, named in the top 30 under 30 years of Infopresse and Vice, received the Young Graduates Award from Laval University as well as the Youth Recognition Award – Entrepreneurship Axis from the Government of Quebec. She was also selected among the top 30 under 30 years of La Presse and appears as one of the 25 leaders who will move Quebec through Les Affaires.